A great source of information on this topic can be found in the “How not to buy a BI product” analysis from “The OLAP Report”. All quotes in this section come from this report, except where noted.
The article outlines the importance of the work carried out before you meet a sales person
selling a particular BI tool -"Perhaps surprisingly, the key intellectual effort should be performed
before you ever meet a salesperson, because once you’re in the hands of a high-powered sales
professional, you will be skilfully guided into wanting whatever it is that their company sells. In
fact, in our experience, the overwhelming majority of purchases are driven by the quality of the
vendor's sales and marketing, not the appropriateness of the product."