When a BI tool has been implemented, even with a pilot project, users get accurate and realtime data with which they can make informed decisions.
Whether it is an employee on a help desk that can quickly key in a customer’s name and see all previous activity for that customer from all of your systems or a manager who is trying to see the profitability (as distinct from just the turnover) that can be attributed to a particular customer, product or sector, this can now be determined with confidence.
Once someone has the facts, they can make informed decisions about what steps to take in order to improve performance.